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BRAND FOUNDATION

 

We create the foundation of how

your brand is seen, experienced,

and remembered.
 

 

  • Brand Discovery Workshop

  • Competitor & Audience Research

  • Brand Moodboard

  • Creative & Visual Direction

  • Primary Logo & Supporting Marks

  • Color & Typography System

  • Social Media Audit

  • Brand Guidelines

BRAND CAMPAIGN
 

Launching a campaign or collection? We develop campaigns that people connect with and that align with your voice.


Brand & Competitor Analysis

  • Campaign Strategy

  • Campaign Goals & Messaging

  • Creative Concept Development

  • Brand Identity Breakout

  • Asset Placement Strategy

  • Execution Roadmap

  • Creative Direction

CREATIVE PARTNERSHIP​

 

An ongoing partnership where

AJA Creative acts as your outsourced creative department.

​​​​​

  • Monthly Creative Strategy Meetings

  • Campaign Planning

  • Creative Direction

  • Brand Partnerships

  • Content Strategy

  • Launch Support

  • Creative Feedback

  • Marketing Roadmap

  • Ongoing Strategic Guidance

LOGO SYSTEM

 

  • Brand questionnaire

  • Primary logo

  • Secondary logo

  • Brand mark/icon

  • Logo variations

  • File exports (AI, SVG, PNG, PDF)

  • Logo usage sheet

BRAND REFRESH

 

  • Brand audit

  • Creative direction

  • Brand moodboard

  • Logo system

  • Refined color palette

  • Typography system

  • Basic brand guidelines

  • Social profile refresh recommendations

ADDITIONAL SERVICES

Available à la carte or as an extension of your project

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​MARKETING COLLATERAL | PACKAGING DESIGN | CREATIVE DIRECTION | PRESENTATION DESIGN | SOCIAL TEMPLATES | CONTENT PRODUCTION DIRECTION | SOCIAL MEDIA AUDITS | SOCIAL MEDIA MANAGEMENT*

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